New study

A new and very interesting study conducted by Alternatives finder and published by the Daily Mail has revealed how supermarkets use music, touch, colour and scent in order to encourage you to purchase products and prolong your stay within a store or restaurant.

The study on scent was very interesting in the way it noticed how shops use certain scents in order to target specific people and encourage you to perceive an area in a different way. For example Pumpkin pie and lavender arouses men and apple and cucumber helps to perceive the room as bigger. Furthermore it found that customers are more likely to spend 10% more when the product has been scented. The article is very interested and can be accessed here.

My question to you all is: Do you notice scents around any supermarkets and do you feel as though this consciously affects your buying decisions?

Article accessed 06/03/2015


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